This knowledge is particularly crucial for people in international business, technology professions, and other work areas that require people from different cultures to interact online. The roots of the word culture come from the Latin word colere to inhabit, cultivate. The original meaning was used in the biological sciences for example, a bacterial culture. In the mid-to-late 19th century, the term came to be applied to the social development of humans.
Making Sense of Cross Cultural Communication. Geert Hofstedes Cultural Dimensions. First based on a large research project into national culture differences across subsidiaries of a multinational corporation IBM in 64 countries.
Subsequent studies by others covered students in 23 countries, elites in 19 countries, commercial airline pilots in 23 countries, up-market consumers in 15 countries, and civil service managers in 14 countries.
Together these studies identified and validated four independent dimensions of national culture differences, with a fifth dimension added later. United States has 40 on the Power Distance Index: Argentina has 49 on the Power Distance Index: The sources of Argentinas medium score on this dimension is rooted in the migration waves that reached the Rio de la Plata around the turn of the last century.
Aroundapproximately 6. European immigrants entered Argentina.
In this society status should be underlined: In Individualist societies people look after themselves and their direct family onlyIn Collectivist societies people belong to groups that take care of them in exchange for loyalty. Germany has an individualism score of American dream is hope for a better quality of life and a higher standard of living than their parents; regardless of their status anyone can pull up their boot straps and raise themselves from poverty.
China has an individualism score of As a consequence of the migration waves and the early emergence of wide middle classes, Argentina is, by far, the most individualistic of all Latin countriesMany collectivistic traits prevail: A low score feminine indicates that the dominant values in society are caring for others and quality of life.
A feminine society is one where quality of life is the sign of success and standing out from the crowd is not admirable. Important to note a strong achievement orientation and assertiveness, the masculine behavior of female managers and politicians, and the equally strong ego needs.
A former Brazilian chancellor da Silveira admonished his young team members that during negotiations, you have to fear if there is only one Argentine; if there are two, the best practice is to be patient and relax; they are all so brilliant that one will destroy the other.
What does this mean to Organizational Culture? Germans dislike uncertainty, by planning everything carefully; Germany society that relies on rules, laws and regulations: Uncertainly Avoidance scores 86These societies show a strong need for rules and elaborate legal systems in order to structure life.
The individuals need to obey these laws, however, is weak.
Corruption is widespread, the black market sizeable and, in general, youll see a deep split between the pays rel and the pays lgal. Long term orientation-persistence-ordering relationships by status and observing this order-thrift-having a sense of shameShort term orientation-personal steadiness and stability-protecting your face-respect or tradition-reciprocation of greetings, favors, and gifts 11What about Argentina?
No score available for Argentina on this dimension. Germany scores 31 S-T horizon China scores L-T horizon United States scores 29 S-T horizon Long term orientation-persistence-ordering relationships by status and observing this order-thrift-having a sense of shameShort term orientation-personal steadiness and stability-protecting your face-respect or tradition-reciprocation of greetings, favors, and gifts 12 Recommended.Compared to Germany and the United States, Brazil is more on the 3 HOFSTEDE’S FIVE DIMENSION high scale of power distance.
Brazil score a 69 on the on 6- model. The Geert Hofstede analysis for Australia reflects the high level of individuality Australian's hold dear. The Individualism (IDV) index for Australia is 90, the second highest score of any country in Hofstede’s survey, behind the United States' ranking of Geert Hofstede Cultural Dimensions Geert Hofstede Cultural Dimensions Making Sense of Cross Cultural Communication 1 Geert Hofstedeâs Cultural Dimensions First based on.
The ranking between Germany and Brazil stayed unchanged although in the past Brazil used to be more long-term oriented compared to nowadays.
The research managed to show cultural similarities and differences between the countries through Hofstede’s five dimensions of national culture.